Leadership concept with origami paper bird
June 19, 2024

Platforms like Facebook (2004), Twitter (2006), Instagram (2010), Snapchat (2011), and TikTok (2017), have given way to the “social media influencer.” These individuals essentially have established credibility in a specific industry – along with access to a large audience – and persuade others to act based on their recommendations. For all intent and purposes, they monetize their popularity and influence. Even if you have zero interest in becoming a social media influencer, do you wish you had more of an influence on people in general?

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